Women behind Mehraav

Bhavi Shah is the heart behind Mehraav—a woman who chose to listen to her passion over predictability.

Mehraav was born from a quiet pause in life that turned into something powerful.

Bhavi Shah, a Chartered Accountant by Qualification , was living a structured corporate life until motherhood reshaped her journey. After the birth of her second child, she found herself at a crossroads—a moment where she could either return to routine or listen to something deeper within her.

Coming from a family rooted in ethnic women’s wear, fashion was never unfamiliar. It was always around her—textures, colors, craftsmanship—waiting patiently. What started as a thought slowly turned into courage.

In 2021, with no fixed plan but a strong instinct, Mehraav came to life.

The journey wasn’t defined by certainty, but by passion. And then came the turning point—exhibitions and Navratri. The response was overwhelming, almost surreal. The love, the appreciation, the connection people felt with the pieces—it became the fuel that pushed Mehraav forward.

From there, it wasn’t just growth, it was evolution. Creating pieces that stood out, felt different, and carried a sense of identity.